This Cookie Policy explains how KASA Earth (“Company”, “we”, “our”, or “us”) uses cookies and similar technologies on our website www.kasaearth.in in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable Indian data protection laws.

By using our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time by changing your browser settings.

1.  What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help us remember your preferences, improve your browsing experience, and analyze how our website is used.

2. Types of Cookies We Use

Cookie Type Description Legal Basis
Essential Necessary for website functionality and security (e.g., login, navigation). Legitimate Use (DPDPA Section 7)
Preferences Store your language or location settings. Consent
Analytics Help us understand how visitors interact with our website (e.g., page visits, bounce rate). Consent
Marketing Used to deliver targeted ads and measure their effectiveness. Consent

3. What Cookies Do We Use? 

Below are examples of cookies we may use (you can adjust this list as per your audit):

Cookie Name Purpose Expiry Third-Party
session_id Maintains user session Session No
_ga Google Analytics tracking 2 years Yes
user_lang Stores preferred language 1 year No
_fbp Facebook Pixel for ad targeting 90 days Yes

4.  Third-Party Cookies
We may allow trusted third parties (e.g., Google, Facebook, CRM and marketing providers) to set cookies for advertising and analytics purposes. These third parties may collect data subject to their own privacy and cookie policies.

We recommend reviewing their policies for more information:

  • Google Analytics Cookie Policy
  • Meta (Facebook) Cookies

4.  Third-Party Cookies
We may allow trusted third parties (e.g., Google, Facebook, CRM and marketing providers) to set cookies for advertising and analytics purposes. These third parties may collect data subject to their own privacy and cookie policies.

We recommend reviewing their policies for more information:

  • Google Analytics Cookie Policy
  • Meta (Facebook) Cookies

5.  Your Consent
Under the DPDPA, we obtain your clear and affirmative consent before placing any non- essential cookies on your device. You can:

  • Accept or reject all non-essential cookies via our cookie banner
  • Withdraw or modify your consent at any time

6.  Managing Cookies 

You can manage or disable cookies through:

  • Your browser settings (see links below)
  • Clearing cookies stored in your browser

Browser Controls:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

7.  Data Retention
 Cookies will be retained only for as long as necessary for their intended purpose. You can find the duration of each cookie in our cookie settings panel.

8.  Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law or our practices. When we make changes, we will update the “01st September 2025” date at the top of this page.

9.  Contact Us
If you have any questions about this Cookie Policy or your rights under the DPDPA, please contact:
KASA Earth
Email: info@kasaearth.in